We see businesses all the time who are trying to use SMS but are simply not using their SMS channel to optimize their ROI, and in turn they’re not seeing the result they think they should be getting. Unfortunately they’re not utilizing SMS as well as they should be and might be deciding not to use it. Instead they’ve decided that because they’ve got a decent amount of likes on their Facebook Like Page that they’ll try to use Facebook to reach their customers.
Facebook is great! It really is and is one of the best tools to build your brand and deliver valuable content to your customers and followers. It’s great to have a big following on Facebook, but let’s take a closer look at SMS vs Facebook to use to promote your brand and use for your loyalty program.
Example: you’re trying to drive traffic to your store, restaurant or bar to redeem an offer, promote an event to your customers, get your customers to download an app etc.
Let’s say you have 10,000 followers on Facebook vs 10,000 opt ins in your SMS Loyalty program.
When you post your promotion to Facebook in hopes to drive traffic in to take part in your sale, redeem a coupon or update them on new releases – about 5-12% of your following actually sees your post. You read that right, only 5-12%!
If you’ve been building your SMS loyalty program, you’re sure to have your most important and engaged customers and followers already part of it.When you send out a message to your SMS database, you’ll get a 98% open rate – and 90% of those are opened within three minutes. Talk about instant engagement!
Based on the numbers we’ve provided here, your promotion via Facebook may have been seen by between 500-1000 of your followers, at no particular time. The SMS Loyalty database would have been received and actually viewed instantly by over 9,000 of those participants and if you’re running a great promotion, you can expect redemption rates as high 40-50% on your offer.[/fusion_text][fusion_text]
“I’m not getting any results from SMS, at all!”
We hear this one quite often and most of the time, it comes down to simply whether or not messages are being sent out to customers. To work, messages have to be sent out. Get on a consistent schedule of when you’re sending messages, consistency equals greater SMS loyalty and better engagement/response rates. We advise to clients send out anywhere from 1-5 messages per week, depending on the particular application. Whether it’s their daily or weekly promo, get on a schedule and your SMS program will flourish.
“I don’t get any response when I send out messages!”
We hear this one somewhat often as well. When you’re sending out messages to your customers, ask yourself – “Is this content relevant? Does the content provide value to my customers? Would I like to receive this deal?” Keep your content relevant, provide value and make sure you’re sending out an incentive that your customers would enjoy and even be excited about receiving. We’ve found that an incentive between $2-$4 works best both as an opt in incentive and a deal to send out to customers.[/fusion_text][fusion_text]
Let us help!
Our team of mobile marketing experts is here to help! Whether you’re a current customer, past customer looking to give it a try again or brand new to SMS – let us help you get the most out of it. We’ll be happy to provide free consultation and training to help you optimize SMS program so that you can see the greater returned on your investment.
Reach out to us via the Chat app here on our website, email us at Support@izigg.com, text or call us at (877)-394-3486.[/fusion_text][/fullwidth]