We get this questions all the time from our new customers, and one of the biggest misconceptions regarding SMS Marketing is that as a business, you can send text messages to your pre-existing customer base. It makes sense that you could, right? Their your customers after all.
Due to a federal law called the Telephone Consumer Protection Act (TCPA), it’s often the case that as a business you’re unable to send marketing SMS messages to a pre-existing database of your own customers. Why? Most businesses, 99% of the time, aren’t aware of the TCPA disclosures that need to be made to customers when collecting their phone numbers to be used for marketing purposes. Why does that matter?
But, sending customers SMS Marketing messages without having made appropriate disclosures to them when collecting their phone numbers could get you in a bad spot very quickly with the FCC. Doing so could cost your business up to $1,500 for each text message received by each customer. That means that if you sent one text message to a pre-existing database of 1,000 customers, it could end up costing you $1,500,000. That’s a huge of money for any business!
How do you know if you made the right disclosures when collecting your customers mobile phone numbers? Use the following decision tree to determine if you did, and if you can text message your customers!
So how do you collect your customers’ phone numbers while remaining in compliance with the Telephone Consumer Protection Act? It’s really pretty simple and we offer a couple of different ways to do so and remain 100% compliant.
The easiest way is to collect your customer’s phone numbers through the use of a keyword and short code (E.g. Text DEMO to 88799). This will allow you to text message your customers without fear of being in violation of the TCPA.
Questions? Call us at (877) 394-3485 or email our support team at Support@iZigg.com