SMS vs Email: Which is better?

[fullwidth background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”20″ padding_bottom=”20″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][one_full last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text]SMS vs Email Marketing – which packs a bigger punch and the highest ROI?

Both cater to business owners looking for a mass communication method that is affordable and both methods allow brands to send out valuable information or exclusive offers. They’re both so similar that a business owner may think they both work the same, but if you dig deeper, you’ll realize some key differences. Particularly with how many people you can actually reach and ROIs.

The average CTR (Click Through Rate) for SMS marketing sits at about 36-40% while email marketing is between 5-7%. The open rate difference alone should be enough to see the value in SMS vs Email. Imagine sending out a message to 1,000 of your customers and 98-99% of those customers actually seeing your offer. Combine this with a valuable coupon expiring soon to create urgency and you are sure to drive instant business.

This brings us to another point. Engagement. With SMS you get instantaneous engagement. 90% of all messages are opened within 3 minutes. However, with email, most people have set times during the day when they will check their emails. By that time, your offer might already be expired or not convenient for them to take advantage of.

We’re not saying you should end all of your other marketing methods, instead, create cohesive campaigns. At the end of the day, it comes down to ROI and with SMS marketing, so long as it is executed correctly, you’re sure to see the biggest bang for your dollar. SMS may be slightly more costly on the front end, but you’re going to see much larger returns in the end.

Use SMS for the Knock Out Punch![/fusion_text][/one_full][/fullwidth]

Comments are closed.