So, how can we simplify this process? There’s a better way to do it. It’s called Text to Download. By simply adding an SMS autoresponder, you can give customers a ONE step process to download your app in seconds. You give them a simple work to text to a short code, like 89800, and in response they get back a link directing them right to the download page for their particular device. By doing this, you’re cutting out the middle steps and simplifying the process. This takes them directly to the download page for your app.
For example, we worked with Credit Karma to promote their mobile app through numerous satellite radio stations, podcasts and print channels. Consumers simply text the keyword “BUSINESS” to 89800 to download their app. They immediately received an auto response back with a link directing them right to their device specific app store and the apps download page. All the end user needs to do is click download! Much easier right? In a matter of two months, this method got 20,000 downloads of the app! That’s huge!